Among the vast array of modern technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often do you check your smartphone on a daily basis.
The number of active smartphone users has surpassed the one billion mark and, according to research, people check their phones 80 times on average within 24 hours. This, in turn, gives marketers an excellent opportunity for advertising.
In a nutshell, mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks. This is excellent for marketers since it increases the value of the advertising that gets through.
On the other hand, when mobile design principles are followed, this type of marketing provides customers with personalized information so that they can get what they need exactly when they need it, even on the go. Basically, it’s a win-win!
Being early adopters of this marketing trend gave many renewed brands a tremendous advantage over their competitors. Our team at App Geeks has created the infographic below where you can learn their mobile marketing campaigns, as well as many interesting facts that you didn’t know about the mobile takeover.